Email Marketing is the Queen of Online Marketing. On an average, a smartphone user checks his/her emails 23 times a day. However, lousy marketers do not understand the importance of email marketing. New technologies have increased the demand of email and now it’s the one of the most important and basic tool for the business people doing big as well as small business. Explore the new world of Marketing and enhance your outreach with new possibilities.
Mark your calendar and block your time from 3.00 PM to 7.30 PM on 22nd Feb and 1st Mar of 2014’ for complete hands on training on Email Marketing.
Session I – Email Marketing | Planning your content
Why Business Must have an Email Marketing Strategy
Developing an Email strategy that Keeps people connected
5 Types of Emails you need to be sending
Basic Steps to Email marketing success
Session II | Segmenting your leads
Why Segmentation is critical for growing your business
10 ways to use List Manager and send targeted emails
Why you need to create seed list
7 Things Every email marketers needs to test
What is Auto Response email & why you should use
Ways to use Auto Response
Email Newsletters Foundation : A Roadmap for Success
Session III – Promotion
Combining Email, Search & Social Strategies to increase customer acquisition
How to Design for mobile Environments & Design email like APPLE
Using Social and Customer Data to Improve Email Relevancy
Email promotional Tools: Recommended List
Session IV – Writing your Email
5 Email subject line best practices that actually get opened
3 Strategies that will increase your deliverability
Plain Text vs HTML Emails
Finding content to Power your Email Marketing
Long and Short of Writing B2B Email content
Session V – Metrics
How to measure success and improve effectiveness – Offers, Timing, Frequency
Deliverability, Engagement & Reputation
After undergoing this training, you will be able to:
1. Understand the need, possibilities & position of Email marketing in your Marketing & Sales
2. Create, develop and manage successful Emails Campaigns.
3. Understand how to strategically plan your Email campaigns
4. Select / develop the right content for your campaigns
5. Understand Email Marketing options and challenges
6. Measure and monitor and your Email campaign performance
Target Audience
- Web Marketers, Social Media Professionals who are responsible for promotion & brand management & lead generation
- CXOs and Business Owners who are responsible for setting up metrics, dashboards reports and overall goals in digital marketing.
- Any individual / Beginner, who wants to enhance the career opportunities in Digital Marketing Domain
So grap for the right opportunity in the right way and in the right place.
Venue: Info School.
# 5/1, #3B Rich Homes, Richmond Road, Opp. Baldwin Women’s College, Bangalore – 560 025. For information call us on +91 97418 40816 or +91 99804 33100
Fee per Participant: Rs. 2900/- (Rupees Two Thousand Nine Hundred Only)