Complete hands on training on Email Marketing.
Session I – Email Marketing | Planning your content
Why Business Must have an Email Marketing Strategy Developing an Email strategy that Keeps people connected
5 Types of Emails you need to be sending Basic Steps to Email marketing success
Session II | Segmenting your leads.
Why Segmentation is critical to growing your business
- 10 ways to use List Manager and send targeted emails Why you need to create seed list
- 7 Things Every email marketers needs to test
- What is Auto Response email & why you should use Ways to use Auto Response
- Email Newsletters Foundation : A Roadmap for Success
Session III – Promotion
Combining Email, Search & Social Strategies to increase customer acquisition,How to Design for mobile Environments & Design email like APPLE Using Social and Customer Data to Improve Email Relevancy Email promotional Tools: Recommended List.
Session IV – Writing your Email
- 5 Email subject line best practices that actually get opened
- 3 Strategies that will increase your deliverability
- Plain Text vs HTML Emails
- Finding content to Power your Email Marketing Long and Short of Writing B2B Email content.
Session V – Metrics
How to measure success and improve effectiveness – Offers, Timing, Frequency Deliverability, Engagement & Reputation After undergoing this training, you will be able to:
1. Understand the need, possibilities & position of Email marketing in your Marketing & Sales
2. Create, develop and manage successful Emails Campaigns.
3. Understand how to strategically plan your Email campaigns
4. Select / develop the right content for your campaigns
5. Understand Email Marketing options and challenges
6. Measure and monitor and your Email campaign performance.
Target Audience.
1. Web Marketers, Social Media Professionals who are responsible for promotion & brand management & lead generation
2. CXOs and Business Owners who are responsible for setting up metrics, dashboards reports and overall goals in digital marketing.
3. Any individual / Beginner, who wants to enhance the career opportunities in Digital Marketing