Best Training Institute in Bangalore

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or  “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

Why SEO at Info School

1. Info School Provides Quality training with the help of industry trainers
2. Enough supply of course material to understand the course
3. Exclusive e-books for specific unit
4. Quality training at minimum cost
5. Course available in both weekdays and weekends classes
6. Sufficient lab hours for hands on practicing
7. Support to trainees from first to last step
8. Project/ Exam/ Need oriented training
9. Opportunity to work with Real Time Cluster
   

Course Curriculum For SEO

Part- 1 (Basics of SEO)

1. Internet Marketing Concept
2. Search Engine Basics
3. Guidelines for Hosting website
4. Listing site and content on search engines
   

Part- 2 (On Page Optimization)

1. Guidelines for making search engine friendly websites
2. Google Guidelines
3. Meta Tag Optimization
4. Title and Heading Tag Optimization
   

Part-3 (Tracking Your Progress)

1. Web Analytics
2. Introduction to Google Adsense
3. Introduction to Google Adword
4. Tips and Tricks for SEO
   

Part- 4 (Off Page Optimization)

1. Link Exchanging
2. Blogging, Forum Participation and Working with reviews
3. Social Networking Utilization
4. Advertisement Placement
5. GEO Locator
6. Content Dropper
   

Part- 5 (Project)

1. Live Project (Optional)
   

Email Marketing is the Queen of Online Marketing. On an average, a smartphone user checks his/her emails 214 times a day. However, lousy marketers do not understand the importance of email marketing. New technologies have increased the demand of email and now it’s the one of the most important and basic tool for the business people doing big as well as small business. Explore the new world of Marketing and enhance your outreach with new possibilities.

Session I – Email Marketing | Planning your content

• Why Business Must have an Email Marketing Strategy
• Developing an Email strategy that Keeps people connected
• Types of Emails you need to be sending
• Basic Steps to Email marketing success

Session II | Segmenting your leads

• Why Segmentation is critical for  growing your business
• 10 ways to use List Manager and send targeted emails
• Why you need to create seed list
• 7 Things Every email marketers needs to test
• What is Auto Response email & why you should use
• Ways to use Auto Response
• Email Newsletters Foundation : A Roadmap for Success

Session III – Promotion

• Combining Email, Search & Social Strategies to increase customer acquisition
• How to Design for mobile Environments & Design email like APPLE
• Using Social and Customer Data to Improve Email Relevancy
• Email promotional Tools: Recommended List
  

Session IV – Writing your Email

• Email subject line best practices that actually get opened
• Strategies that will increase your deliverability
• Plain Text vs HTML Emails
• Finding content to Power your Email Marketing
• Long and Short of Writing B2B Email content

Session V – Metrics

• How to measure success and improve effectiveness – Offers, Timing, Frequency
• Deliverability, Engagement & Reputation

After undergoing this training, you will be able to:

1. Understand the need, possibilities & position of Email marketing in your Marketing & Sales
2. Create, develop and manage successful Emails Campaigns.
3. Understand how to strategically plan your Email campaigns
4. Select / develop the right content for your campaigns
5. Understand Email Marketing options and challenges
6. Measure and monitor and your Email campaign performance

Target Audience

• Web Marketers, Social Media Professionals who are responsible for promotion & brand management & lead generation
• CXOs and Business Owners who are responsible for setting up metrics, dashboards reports and overall goals in digital marketing.
• Any individual / Beginner, who wants to enhance the career opportunities in Digital Marketing Domain

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